Block B-03-03A & 05, Ativo Plaza, Jalan PJU 9/1
Damansara Avenue, Bandar Sri Damansara,
52200 Kuala Lumpur, Malaysia.
Tel : +603-6279 9633
Fax : +603-6279 0133
Email :
Website :


PRIVILEGE REWARDS SDN BHD, together with their loyalty provider subsidiary company, MYWORLD REWARDS (M) SDN BHD, is the leading loyalty, discounts and privileges brand that is responsible for the introduction and management of innovative marketing for merchants and business owners. These are done through privilege cards and reward programs to promote brand awareness and brand loyalty to our consumer.

Their key aim is to bring solutions to make life easier, faster and better connected. This strategic direction is well-rounded and encompasses businesses globally.


eGen Visa payWave Prepaid Card

This card is designed for the vibrant young generation of online shoppers! It offers greater flexibility and you can spend within your means. Simply top up and make payment worldwide.

Premium eGen Visa payWave Prepaid Card

With this Premium Card, members get the opportunity to upgrade to a more rewarding customer experience with a host of core benefits and more privileges to members to ensure they are stay ahead of the race. Premium eGen membership introduces a tailored learning program for executives with a single purpose of improving minds. The program includes invitation to forums, intensive 1-day courses, invitation to business events and networking etc.

Friends of Malaysia (FOM) Visa payWave Prepaid Card

This Card is geared towards visitors in Malaysia. This card opens the door to a host of benefits in hotels, dining, shopping and other tourist attractions around the nation. If you are a discerning traveller who looks for the best offer in Malaysia, this card is for you. Join us and be a friend of Malaysia!

ASEANPASS Visa payWave Prepaid Card

This Card is to promote cashless community and digital payment within SMEs/SMIs in ASEAN. This program will develop O2O platform for online trading and business matching platforms throughout ASEAN. It supports SMEs/SMIs by providing them with recommendations, guidelines, information and good practices. It is also a Private Initiative Program to bring together all the resources and expertise of governments and private sectors in ASEAN.

WOWNATIONS Visa payWave Prepaid Card

Introducing the new WOW Reward Program. Earn point everyday just by paying your bills or by loading up. Treat your points as cash, so you can choose how you want to reward yourself. It's our simple but sincere way to surprise our loyal partners like you.

MRCA Visa Prepaid Card

This Card is a special partnership with the Malaysian Retail Chain Association (MRCA). If you are an avid shopper with a fear of credit cards, then this card is the one for you! Get exclusive deals and discounts typically offered to credit card companies without the fear of overspending – plus we’ve got exciting new features soon to come!

MyMaya Visa payWave Prepaid Card

The card combines MyMaya Exclusive Membership program namely:

  • Angkasa takaful protection; underwritten by Zurich Takaful Malaysia Berhad;
  • WOW Rewards Loyalty Program and Points; managed by WOW Fintech Sdn Bhd.

CCI Rewards - Loyalty Program

CCI offers co-brand Flash card programs to points redemption platforms and multi-merchants loyalty platforms to cash-back programs. CCI has full range of solutions to suit your budget and needs.

With its strong presence in ASEAN and are heading toward ASIA PACIFIC, its service centres are ready to serve millions of members for government sectors, MNCs & SMEs across the region. CCI has also strong partnership with over 500 corporate clients worldwide, more than 10.3 million members are now enjoying benefits from 42,000 merchants across the region.